|
Strategic Name Development is a naming company co-founded in 1992 by William Lozito and Diane Prange. The company’s work spans from naming and nomenclature systems to brand architecture and brand name research.〔Hein, K (December 8, 2003). Research study: New brand names not making their mark. Brandweek. Vol. 44, Issue 45, p. 12.〕 Strategic Name Development has researched individual perceptions of various brand names,〔Hein, K (December 8, 2003). "Research Study: New Brand Names Not Making Their Mark." ''Brandweek''. Vol. 44, Issue 45, p. 12.〕 naming suffixes, and restaurant logos,〔Cebrzynski, Gregg (May 3, 2004). ("Consumer Restaurant Logo Survey Finds Simple Design is Best" ). ''Nation's Restaurant News''.〕 and yearly company name changes. In 2010, Strategic Name Development created the Strategic Name Development Scholarship program.〔(September 28, 2010) (Strategic Name Development Awards Naming Scholarship ) Forbes.com〕 Notable brand names created by Strategic Name Development include the Baconator,〔"Strategic Name Development Creates Wendy’s Baconator Brand Name". Business Wire. http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070807005097&newsLang=en〕 Wendy's signature sandwich. Strategic Name Development also created the new name, tagline, and logo for Carrington College (US) of DeVry, Inc. and was responsible for the development of the name Cenovus Energy for Encana.〔"EnCana dubs new oil sands spinoff 'Cenovus'". Yahoo Finance. http://ca.news.finance.yahoo.com/s/30092008/6/finance-encana-dubs-new-oil-sands-spinoff-cenovus.html〕 Other branding projects include resQ for Bayer,〔"DOTUS For the First Dog? Experts Offer First Family Tips to Chew On When Naming First Dog". Business Wire. http://eon.businesswire.com/news/eon/20090129005324/en/Barack-Obama/company-naming/labradoodle〕 OmniPro for Samsung Group, and Ultra Plush for Georgia-Pacific. Strategic Name Development is also the publisher of the naming and branding blog Name Wire.〔Name Wire. Blog. http://www.namedevelopment.com/blog/default.html〕 ==References== 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Strategic Name Development」の詳細全文を読む スポンサード リンク
|